Organizing holidays as a business, advice from a professional. Organizing children's parties - where to start a personal business

Do you have organizational skills and love holidays? Try to make money from this by opening your own event agency! This is a fairly profitable, interesting and promising business with a minimum entry threshold. You will organize weddings, birthdays, corporate events and various children's parties, meeting new people and finding clients through word of mouth. This market has practically no competitors, especially in provincial cities. Let's look at how to open an agency for organizing holidays and how much you can earn from it.

How to register

To create such an agency, you just need to register as an ordinary individual entrepreneur. You need to select 92.3 and 92.72 as OKVED codes. This will allow you to cover the full range of event services.

Note: You can start registering not immediately after you decide to open, but after you have developed your own customer base. This will save you on taxes.

Don’t rush to register - first you need to develop a customer base and make the necessary connections

You will need to create a brand and a high-quality portfolio, otherwise you will have practically no clients. Therefore, you can simply host two or three events as an individual to gain the necessary experience, take some quality photos and shoot video footage of your work.

Which room to choose

You will definitely need an office. It should be in the city center, not on the outskirts or in a factory area. At first, you can save money by inviting clients to your home or making appointments in a cafe, but in the end you will still need a good premises that will emphasize your status as a reputable office.

A room measuring 25-30 square meters is quite enough to conduct successful activities. You will need to renovate it, decorating it in bright, attractive colors. We recommend inviting an experienced designer to design it - everything should be done professionally and harmoniously.

To get started, you will need to purchase a comfortable sofa, a table, armchairs, chairs, a couple of computers, a TV for displaying various photos and videos, a printer and a fax. Approximately, you will have to spend about 100 thousand rubles on furnishing the office, plus another 100 thousand on its renovation.

You will also need specialized equipment and decorations to run your business. But don't buy expensive DJ consoles or a large number of wedding dresses - they can be rented if necessary. When you realize that you really need the equipment constantly and it will pay for itself, then buy it.

For work you may need the following list of things:

1. Inexpensive mixer.
2. Good remote microphone.
3. High quality speakers.
4. Amplifier.
5. Laptop.
6. Light and music set.

You will have to spend about 150 thousand rubles to purchase this. Subsequently, you will most likely need a high-quality SLR camera and video camera, but in the early stages it is better to simply hire good photographers and camera operators with their own equipment.

You will need space to create an office and store props

Recruitment

So, you have already decided that you want to start organizing holidays as a business: where to start, how to succeed in this difficult task? If in the early stages you can work alone, then as you develop you are guaranteed to need help. You will have to hire:

1. Manager. He will take calls, explain various issues to clients, place orders and monitor their execution. Wage such a manager is usually set at 10 thousand + a certain percentage of each order.
2. Designer. This person will be responsible for decorating the halls, ordering costumes, flowers, etc. Typically, designers receive a certain percentage of each order, but it is often cheaper to arrange for a permanent salary.
3. Driver with his car. You will have to constantly carry something from place to place, so without a car it will be difficult. You can simply hire a driver with transport for a salary of 10-15 thousand.

How nice it is to plunge into the atmosphere of a holiday, be it a child’s birthday or New Year. But what to do if you don’t have the strength to organize everything yourself?

Comes to the rescue inventor, or organizer of corporate, entertainment or business events.

The inventory profession is quite complex and, at times, scrupulous, although many believe that this is not the case.

Responsibilities of event organizers

The responsibilities of event organizers include introducing the client from the very first meeting to the event itself, which can be difficult, since each client needs to choose their own approach, as well as to please with prices and satisfy with the result obtained.

You also need to look for new clients and at the same time send presentations of ready-made holidays to the “old” ones.

The next step is a presentation at the client's office. We will have to participate in tenders, prepare proposals, and develop new concepts.

You need to have time to make colorful Power Point presentations to demonstrate to clients.

In the best case, this ends with the conclusion of an agreement with the client. This is followed by script writing, copywriting of concepts, as well as script texts, rewriting, and coming up with all kinds of slogans.

The next step is the selection of sites for the action, all options, contractors, artists, animators.

Estimates are being drawn up for summer team building events, including sports programs, weddings, children's parties, PR campaigns, festivals and many others. The profession also includes coordinating events and ends with writing reports on the events carried out for the website of the companies that ordered the services.

Organizers of children's parties

There are many separate organizations for holding children's parties. They specialize only in important days in a child’s life, most often until the age of 13-14. Organizations of this type will make a holiday of any complexity, which will be interesting to watch even for adults :) They have a huge selection of show programs, animators, clowns, life-size puppets, there are cakes to order, various shapes inflatable balloons and much more.

How to become a holiday organizer?

In order to become an event organizer, you need to understand that with certain skills everything is achieved with experience. You need to have a certain talent. Talent for working with audiences, with the public. The ability to hold attention and interest the audience. But to take your place in the sun, you can first start with future competitors. See how they accept an order from a client, what they ask, what is written in the contract, what price they charge, and much more. Everything will come in handy! You can try to create your own agency for organizing holidays, but you must be sure that your team consists of experienced psychologists and excellent organizers. The ability to convince people will be a very important factor. You also need to think about the location of the office - a building close to a business center or luxury complex for the convenience of future clients would be an excellent location.

Event organizer courses

To learn how to organize a holiday, you can choose courses. Usually about 100 hours are devoted to this profession. 30 hours of which will be classroom lessons (theory), and 70 hours will be practice. Courses for holiday organizers are aimed at developing in students an understanding and knowledge of the competent organization of holidays, as well as other public events in a team. The course program includes studying the professional organization of various holidays. They focus on studying all the components of a corporate event: venues, decoration, food, program, holiday budget, as well as how to avoid problems and make these events really cool, fun and amazing.

The main task of the holiday organizer is to hold it and make it unforgettable! And with the acquisition of knowledge and experience, you can achieve incredible success!

Prepare a portfolio. Having specific examples of your work demonstrates to future employers that you can be trusted and reinforces the impression that you have knowledge and experience.

• Record all the events that you helped organize. Take photos, save examples of invitations and client references that demonstrate your reliability and experience. Place it in a professional looking binder or folder. If possible, scan all materials so they can be emailed to potential employers.
• Prepare a professional resume that describes your education and experience. Be sure to list events in which you have participated as a volunteer, as well as your involvement in professional and student organizations of which you are a member.
• Write individual cover letters to accompany your resume, applying for each vacancy. There is no one-size-fits-all cover letter that will work for every occasion. Tailor your cover letter to address the customer's specific needs and describe how you can meet them.

Every parent strives to give their children the best. A holiday will help make your childhood happy and unforgettable. But most often, working mothers and fathers do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you are a creative person, you have a lot of interesting children, then you can easily get involved in arranging and organizing all kinds of children's events. Holidays are not limited to just birthdays. It could be New Year, Christmas, ending school year- whatever you can come up with and sell.

Organizing and holding festive events is a business that requires drawing up a clear action plan. You should do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even a very shy child should feel comfortable and cheerful. The responsibilities of the organizer include many actions:

• Preparing a script and agreeing with parents.
• Planning and careful consideration of all details.
• Providing event participants with costumes.
• Decorating the premises, creating a menu, etc.
• Cleaning up after the holiday.

The advantages of this business include low start-up investments and an exciting creative process. Every day you will go to work and end up on a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of modern children so that you can diversify the program and come up with an interesting scenario.
The most important stage of preparation is the budget. Based on the amount you have available, decide on the venue, necessary details, entertainment program and a treat.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find clients. It will be all the parents and children dreaming of a fun event. Your task is to interest them, so make a colorful booklet and send it to everyone who lives in your area. Submit an article to a newspaper with interesting description of your services, advertise on the Internet. Promotional products can be distributed in children's sports sections and dance studios, but first coordinate this issue with the owners.

If your city hosts charity auctions, consider hosting a free children's party. This is very good and effective advertising. When you have your first clients, do not forget to take photographs of the holidays. From these you can create a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things are going well, don’t stop there. You need to constantly remind yourself and your services. Don't ignore the regions. Professional organization Children's parties are the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parent forums, where you can track topics on organizing children's parties. It is better to leave your phone number in private messages - advise yourself as a specialist who held a holiday for your child. Make business cards and leave them everywhere you go.

Decoration of children's parties

Organization of any festive event for children requires rich imagination, skill, love, kindness and positive emotions. The feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the holiday will be held should be bright and beautiful. You can use flowers to decorate it. Plants can transform any room and turn an ordinary room into a magical meadow of flowers. And if the holiday takes place in the banquet hall of a restaurant, you can arrange a real flower carnival for the children. Unusual fresh compositions, garlands, figurines fairy-tale heroes and animals made from flowers - all these accessories will become a wonderful element children's party.
Another way to decorate a room is Balloons. Bright and shining, small and large, round or oddly shaped, they will add a unique flavor to a children's party. Balloons can be hung from the ceiling, attached to chairs, decorated with windows, or simply scattered on the floor. A highlight of the holiday can be the launch of dozens of colorful balloons into the sky.
For themed events, you will need decorations that will help transport guests to another era, create an interior of the time that will fully correspond to the holiday scenario.

How to organize a business

The most convenient option for doing business in organizing children's parties is a limited liability company. The bulk of your clients are small and medium-sized companies, child care institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, create a price list indicating the list of services. But first analyze the work of agencies organizing holidays in your region. This will help you identify shortcomings in the work of competitors and create reasonable prices for your services.

Be sure to think about the location of your company. The best option is a room of up to fifty square meters. Divide it into three rooms: the first will become a meeting room, your sales managers will work in the second, and use the third as a warehouse. The room must be equipped with modern office equipment - computers or laptops with Internet access, a printer, a telephone-fax, as well as a TV and DVD player.
To organize a children's party you will need a pen, a diary for notes and a phone. And if you spend themed parties, stock up on costumes and makeup for guests.